| The PCRA: Social Marketing Campaign for Petroleum Conservation - Teaching Note |
| 作者姓名：Sabita Mahapatra; Rajesh Sharma; |
| | 商品編號：8B16A023 |
| 出版日期：2016/06/06 | 內容長度：10 頁 |
Teaching note for product 9B16A023.
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| The PCRA: Social Marketing Campaign for Petroleum Conservation |
| 作者姓名：Sabita Mahapatra; Rajesh Sharma; |
| 商品類型：Case (Field) | 商品編號：9B16A023 |
| 出版日期：2016/06/06 | 內容長度：7 頁 |
In 2014, the executive director (ED) of India’s Petroleum Conservation Research Association needed to prepare the next phase of the association’s marketing campaign and media plan, which aimed to promote long-lasting and responsive energy-saving behaviours among India’s petroleum users. The ED was eager to incorporate new media into this marketing campaign but knew that the various segments of the diverse and broad target audience had different media .....more
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